True dating

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APP SAYS: Houston among the most romantic spots in the country Dating apps are big business these days: The market is estimated to be worth about billion.

And more than 40 million Americans rely on dating apps and websites to help them find love.

While the Pew Research Center reports that 15 percent of American adults have used online or mobile dating apps - up from 11 percent in 2013 - there are a handful of big apps that attract the largest share of daters.

And tapping into the online dating market isn't easy.

The first question out of Asma Mirza's mouth when she makes a new acquaintance these days is, "Are you single?

" If she gets a yes, the 27-year-old CEO quickly follows up with a request to swab the inside of her new friend's cheek, in hopes it will help them find true love.

"Scientists can actually predict who's attracted to whom," Barreto explained.(Mirza and Barreto declined to share which exact genes they're analyzing; they'd rather not give away their algorithm's secret sauce.) "That's it," said Barreto."I won't know what you look like, what your heritage is, what your disease status is. All I know is the 11 genes for attractions, from which I'll know who you think is hot and who you won't like." That data then heads to Huang's team, and is dropped into an advanced formula, along with a variety of personality traits pulled from a user's social media profile.Two dating apps that utilize DNA in slightly different, less streamlined, ways than Pheramor have previously launched in Canada, with little success. And while their idea for Pheramor may sound complicated, the science is actually pretty simple."Genetic-based human attraction has to do with pheromones.But, according to a report from e earlier this year, 53 percent of people lie on their profiles.

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