"That was the question asked by Ford global markets chief Jim Farley during the presentation on Sunday, right before he announced Ford's ramped-up electrification plan.If you know the context, it's an unsurprising question for a Ford executive to be asking. Ford executives said on Sunday that the company will more than double its previously announced investment in electric and hybrid vehicles, and that it now plans to roll out 16 fully electric vehicles over the next four years. That investment will fund a total of 40 new products that will launch between now and 2022, including 16 battery-electric vehicles and 24 hybrids, including some plug-in hybrids. " data-reactid="35"During a presentation on Sunday ahead of the North American International Auto Show in Detroit, Ford executives said that the company will increase its total investment in "electrified" vehicles to billion from the .5 billion it announced in 2015.Ford Motor Company executive chairman Bill Ford spoke at a presentation to media members in Detroit on Jan. The company announced plans for 16 new electric vehicles over the next four years. That investment will fund a total of 40 new products that will launch between now and 2022, including 16 battery-electric vehicles and 24 hybrids, including some plug-in hybrids.But he, like other Ford executives, was clear that there's one big unanswered question around Ford's electric-vehicle efforts: Will they sell?"We're all in," Ford said after the company's presentation on Sunday.Ford's electrification plan includes 40 new battery-electric or hybrid vehicles.
Ford's executive chairman, Bill Ford, is an environmentalist who has been nudging the company toward greener technologies and practices for years.presentation for investors, Ford talked up its "profit pillars": Pickups, commercial vehicles, SUVs, and performance models.These are segments of the market in which Ford believes it has outsized pricing power and above-average customer loyalty -- or put another way, the ability to earn above-average returns on its invested capital.Ford hasn't given much information on what exactly it has planned.But it has dropped a few clues over the last couple of years -- and a senior executive revealed a bit more during a presentation in Detroit on Sunday.Forty years later in 2003, they celebrated their 40th year of making high quality 1/32 slot car products and in the process made their name synonymous with quality in the slot car hobby.