"If you can get the potential date to stop and think about your headline message, increasing the exposure time to your primary photo, this will increase their liking [of you]," point out the researchers.
And steer clear of fiction in your profile: apart from anything else, written information could come back to bite you, they warn.
In the end the right person will accept you for who you are, baggage and all.'Profiles with 100 to 200 words received 10 per cent more messages, and users with positive identifiers such as confident and outgoing, received 23 per cent more incoming messages and 4 per cent more replies to their outgoing ones.
And bear in mind that likeability is more attractive than academic achievement, and that a profile that appears genuine is more likely to generate interest. Men are drawn to physical fitness in women while women prefer bravery and risk-taking rather than kindness and altruism in men.
Choosing a screen name with a letter starting in the top half of the alphabet is as important as an attractive photo and a fluent headline in the online dating game, reveals an analysis of the best ways of finding love in the digital world, and published online in the journal The researchers wanted to find out what approaches would maximise the chances of converting online contact between men and women into that all-important first face to face meeting, using published research on the art of attraction and persuasion.
They therefore carried out an extensive search of relevant studies in the fields of psychology and sociology, as well as computer, behavioural, and neurocognitive sciences.
But choose carefully, say the researchers, who recommend looking at the profiles of other people you find attractive and using a similar screen name to theirs.
It goes without saying that an attractive photo is essential.
Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.