Susie Stanndard, AHDBs Senior Customer Insight Analyst, also emailed me with several key facts on dairy alternatives and the impact they may have, several of which are worthy of a mention alongside further research by me.
Whilst dairy alternatives are witnessing impressive double digit annual growth rates, they are from a very tiny base.
I wish the event well and hope it gets a good turnout of visitors.
Finally, as this article lands it will only be a couple of days before up to 106 Arla chairmen and vice chairmen vote on Jonathan Ovens replacement for what I believe is the most important democratically elected farmer job in the UK dairy industry, and which certainly affects more than just Arla suppliers.
Now, though, in every restaurant you go to there are now numerous vegan dishes on offer.
I dont mind those who feel the need to be ethical vegans, believing there are environmental and animal protection benefits from going vegan, but I do object to the emotive lies, falsehoods and propaganda of the zealots.
This has revolutionised how professionally run and well-funded anti-dairy groups communicate, comment and advertise. I am not a big Twitter user but it took me five minutes to find these postings: Ditch dairy.
They also have 144,000 followers on Instagram for their attention grabbing vegan recipes. Another said Thats a brilliant article I immediately sent to my sister in London.
Although not the target age bracket shes in the 200 grocery spend/week but only spends under 5 on milk and other dairy, which racks me off and causes arguments.
Some organisations are also well-funded, and there are also more and more dedicated on-line magazines and websites catering to the cause.
In the past many vegans were viewed as being a bit, well, unconventional at best, odd at worst.
We have to accept the vegan groups are no longer a flash in the pan, and are gaining popularity mainly through social media.